We get wine & spirits brands onto chain shelves, and keep them there.
Chain placements, category review submissions, pricing strategy and execution, run personally by founder Will Clark. A senior operator on your account, not an agency team.
You'll hear back from Will, not a sales team.
Retailers We Work With
National Accounts
Regional Accounts
Distributors We Work With
Major Distributors
Specialty & Regional Distributors
Getting the yes is hard. Staying on the shelf is harder.
Chain buyers see hundreds of submissions per review. Most miss the window, come in at the wrong shelf price, or show up without a plan to move the product once it lands. Then the item gets cut at the next reset.
Missed windows. Category reviews run on calendars. Miss one and you can wait a year.
Wrong price. A shelf price that's out of step with the set kills velocity before the first demo.
No pull-through. Authorization without demos, shelf checks and reorder follow-up is a slow way to get discontinued.
How we work
Four steps, one operator, start to reorder.
Assess
We look at your portfolio, pricing, distribution and current chain status, then pick the chains and categories where you can actually win.
Position
We set your pricing strategy, build the buyer story and get the submission package ready: sell sheet, item forms, pricing and program.
Present
We hit the category review window, submit through the right channel (retailer, distributor or KeHE) and work the buyer through to a decision.
Pull through
Once you're authorized, we plan demos, check shelves and track velocity and reorders, so you're still on the shelf after the next reset.
Services
Chain Retail Placement
Targeting, buyer pitch and authorization at the chains that fit your brand.
Category Review & Submission
Calendars, new-item forms and buyer-ready packages, on time.
Pricing Strategy
Price ladders, margin math and promo plans that work for buyer, distributor and shopper.
Demos & Execution
Demo programs, shelf checks and reorder follow-up that build velocity.
You work with me. Not a junior team.
I'm Will Clark. I've spent 15 years in wine and spirits, starting in distributor chain sales at Young's Market Company and then running national chain accounts like Costco, Kroger, Total Wine, Albertsons/Safeway and Whole Foods for Vintage Wine Estates. I started The Beverage Blueprint in 2022 so brands could get that experience on their account directly. I write your submissions, sit in your buyer meetings, set your pricing strategy and follow your reorders.
Let's talk about your brand
Tell us what you make, where you're distributed and which chains you're after. Will reads every message and replies personally.
Questions brands ask us
Who do you work with?
Wine, spirits and non-alc brands that are ready for chain retail, or already in some chains and want more doors, better pricing or better velocity. We work with suppliers, importers, sales agencies and independent brand owners.
Do you replace my distributor or broker?
No. We work alongside your distributor and any existing brokers. Our job is the chain side: the buyer relationship, the submission, pricing and pull-through. We make your distributor's chain work easier, not redundant.
Which chains do you cover?
National and regional chains including Total Wine, Publix, HEB, Costco, Kroger, Whole Foods, Target, ABC Fine Wine & Spirits, Spec's, Gelson's and Save Mart, plus distribution through KeHE.
Can you guarantee a placement?
No one honest can. Buyers make the call. What we can promise is a complete, on-time, well-priced submission, a clear story and a plan for velocity. That's what moves the odds.
Who actually works on my account?
Will Clark, the founder. You get a senior operator on every call, every submission and every buyer meeting.
How do engagements work and what do they cost?
Most clients work with us on a monthly retainer. Scope depends on how many chains and SKUs we're working. Send us a note and we'll put together a clear proposal.
How do I get started?
Email info@thebeverageblueprint.com. Tell us about your brand, your current distribution and your target chains, and Will will get back to you.
Brands We Work With
Craft & Art Wine and Spirits
Cincoro Tequila
Glendalough Distillery
Tequila Tepozan
Sonrisa Puerto Rican Rum
Celosa Rosé Tequila
Zephyr Gin
Kuleana Rum Works
Cacti
Woodstock
Grounded Wine Co.
Grounded by Josh Phelps
Steady State
Public Radio
Landform
Space Age
Collusion
The Vice
"The House" Wines
"Pickleball"
Single Vineyard Wines
Beckett's Tonics
Non-Alcoholic Ready-to-Drink Cocktails (Flying Mule, Juniper Fly, Stone Daisy, Mystic Dove)
Beckett's '27 Non-Alcoholic Spirits
Tell us where you want to be on the shelf.
Send a note about your brand, your distribution and the chains you're after. You'll hear back from Will directly.